An internet search for “best examples of data visualizations” yields beautiful representations of mere curiosities[1]. For example, a visualization of what facial feature is described the most in literature for females versus males. Interesting, but not very useful.
But data visualizations are far more than temporary diversions. They help create measurable and significant improvements to the top and bottom lines for multiple businesses across multiple sectors. VizU has several examples, but we’re unable to share due to confidentiality agreements. But fortunately, Data Root Labs created an intriguing list[2] on their website of successful business case studies from well-known brands.
LinkedIn and Coca-Cola use visualizations to help their sales teams; a data viz rollout is now accessed by 90% of LinkedIn’s sales force. Lenovo used data viz to increase efficiency by 95% across their company. Bookimed doubled their revenue in a year using data visualizations.
The examples continue across multiple sectors. Allrecipes increase mobile site visits by 75%; data viz is used by departments like product, design, marketing, editorial, finance, and consumer strategy[3]. The city of Tallahassee increased utility productivity by 30%. A heathcare company in the Midwest reduced supply chain expenses by 4.5 percentage points. The Des Moines Public School district created a retention process to detect high-school students most likely to drop-out. A risk management company saved its clients millions of dollars.
Real data. Real results. Data visualization delivers for business.
[1] https://www.juiceanalytics.com/writing/20-best-data-storytelling-examples
[2] https://datarootlabs.com/blog/complex-data-visualization-with-tableau-use-cases
[3] https://www.tableau.com/solutions/customer/understanding-consumer-behaviors-worlds-largest-digital-food-brand?utm_source=datarootlabs&utm_medium=blog
